10 Tips for People Who Hate Networking

By Devora Zack

Do you associate networking with shameless self-promotion and ‘more = more’? Does that make your stomach turn? Me too!

Networking has a bad reputation as a forum for superficial small talk. Yet real networking is about establishing mutually beneficial, lasting connections, one person at a time. And with my modern approach to networking, even you can shine and thrive at a board meeting, convention, or free-floating cocktail party.

The reason so many of us hate networking – and profess to stink at it – is because we’ve been futilely following the wrong rules. Rules that only work for a paltry 15% of the population and require us to be phony – a sure fire way to short circuit.

10 Tips For People Who Hate Networking

Networking for People Who Hate Networking (Berrett-Koehler 2010), which is translated into 11 languages, offers a completely new – and infinitely more effective take – on networking. Networking isn’t about working a room or telling everyone how fabulous you are. Real networking is building meaningful, lasting, mutually beneficial connections one person at a time...

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