JANUARY 24, 2012
Your Résumé vs. Oblivion
Inundated Companies Resort to Software to Sift Job Applications for Right Skills
By LAUREN WEBER
Many job seekers have long suspected their online employment applications disappear into a black hole, never to be seen again. Their fears may not be far off the mark, as more companies rely on technology to winnow out less-qualified candidates.
Recruiters and hiring managers are overwhelmed by the volume of résumés pouring in, thanks to the weak job market and new tools that let applicants apply for a job with as little as one mouse click. The professional networking website LinkedIn recently introduced an "apply now" button on its job postings that sends the data in a job seeker's profile directly to a potential employer.
While job boards and networking websites help companies broadcast openings to a wide audience, potentially increasing the chance the perfect candidate will reply, the resulting flood of applications tends to include a lot of duds. Most recruiters report that at least 50% of job hunters don't possess the basic qualifications for the jobs they are pursuing.
To cut through the clutter, many large and midsize companies have turned to applicant-tracking systems to search résumés for the right skills and experience. The systems, which can cost from $5,000 to millions of dollars, are efficient, but not foolproof.
Ed Struzik, an International Business Machines Corp. expert on the systems, puts the proportion of large companies using them in the "high 90%" range, and says it would "be very rare to find a Fortune 500 company without one."
At many large companies the tracking systems screen out about half of all résumés, says John Sullivan, a management professor at San Francisco State University.
What happens to a resume after it's submitted online? Job seekers who apply to positions online complain that they rarely even receive a confirmation, let alone a personal response. Lauren Weber has details on The News Hub. Photo: Getty Images
No wonder: Starbucks Corp. attracted 7.6 million job applicants over the past 12 months for about 65,000 corporate and retail job openings; Procter & Gamble Inc. got nearly a million applications last year for 2,000 new positions plus vacant jobs. Both companies use the systems.
Although they originally evolved to help employers scan paper résumés into a database, do basic screening and trace an applicant's path through the interview and hiring process, today's tracking systems are programmed to scan for keywords, former employers, years of experience and schools attended to identify candidates of likely interest. Then, they rank the applicants. Those with low scores generally don't make it to the next round.
The screening systems are one way companies are seeking to cut the costs of hiring a new employee, which now averages $3,479, according to human-resources consulting firm Bersin & Associates. Big companies, many of which cut their human-resources staffs during the recession, now spend about 7% of their external recruitment budgets on applicant-tracking systems, the firm says.
Your Questions Answered
At PNC Financial Services Group, which has used the tracking software for 15 years, an applicant for a bank-teller job is filtered out if his résumé doesn't indicate that he has two to three years of cash-handling experience. PNC emails rejected applicants within a day, suggesting they search its website for jobs for which they are better qualified, says Jillian Snavely, senior recruiting manager.
A recruiter reviews applicants who make it through the first cut, which includes the résumé screening and a brief questionnaire about relevant skills. Those applicants get a live or automated phone interview.
Tracking software has its pitfalls. It may miss the most-qualified applicant if that person doesn't game the system by larding his or her résumé with keywords from the job description, according to Mark Mehler, co-founder of consulting firm Career Xroads, which advises companies on staffing.
But the idea isn't to replace human screeners entirely. Experts say the systems simply narrow the field to a size hiring managers can handle. They also stress that, despite advances in the software, the single best method of getting a job remains a referral from a company employee.
How to Beat the 'Black Hole'
You don't have to be an astronomer to know about one kind of black hole: the online job application process.
But have hope. There are things you can do to increase the chances of getting your résumé through employers' applicant screening systems, say experts Josh Bersin, CEO of human-resources consulting firm Bersin & Associates and Rusty Rueff, career and workplace expert at Glassdoor.
Below, five tips to up your odds:
1. Forget about being creative. Instead, mimic the keywords in the job description as closely as possible. If you're applying to be a sales manager, make sure your résumé includes the words "sales" and "manage" (assuming you've done both!).
2. Visit the prospective employer's website to get a sense of the corporate culture. Do they use certain words to describe their values? If a firm has a professed interest in environmental sustainability, include relevant volunteer work or memberships on your résumé. The company may have programmed related keywords into its resume screening software.
3. Keep the formatting on your résumé simple and streamlined—you don't want to perplex the software. With a past position, the system "sometimes gets confused about which is the company, which is the position, and which are the dates you worked there," especially if they're all on a single line, says Mr. Bersin. To make sure you hit all the categories, put them on separate lines. And "don't get cute with graphics and layout," says Mr. Rueff.
4. Some screening systems assign higher scores to elite schools. You may not have gotten your B.A. from a top-tier university, but if you attended a continuing-education class at one, include such qualifications on your résumé.
5. But don't ever lie or exaggerate just to get through the screening process. Recruiters and ATSs are savvy about tricks jobseekers use (such as typing false qualifications in white font). "You don't want to get through the black hole and find out it's a worse hole you got yourself into," Mr. Rueff says.
One small error, such as listing the name of a former employer after the years worked there, instead of before, can ruin a great candidate's chances.
"There are some things parsers are just too stupid to figure out," says Bersin & Associates Chief Executive Josh Bersin. And they do add to job seekers' impression that submitting applications online is largely futile, even after that person customizes a résumé for a job that seems a natural fit.
"I kind of wonder if some of the jobs I'm applying to even exist," says Asa Denton, a 31-year-old software programmer in Reno, Nev., who has been job hunting for four months.
Elaine Orler, president of Talent Function Group LLC and an expert on the tracking systems, says they should be more candidate-friendly. In the future, she says, forward-thinking companies will allow applicants to check the status of their applications online. The bottom line, she adds: "Candidates deserve respect."
For all their flaws, recruiters generally prefer the automated systems. Texas Roadhouse Inc., a restaurant operator with 350 locations, plans to adopt a tracking system this year to handle the flow of applications for hourly jobs.
Julie Juvera, head of human resources at the chain's headquarters in Louisville, Ky., says she gets as many as 400 résumés for a job opening within 24 hours after listing it online. "We used to hand-write a postcard to every single applicant saying 'thank you so much for applying.' But that's become too overwhelming and tedious."
Now the company sends an automated email to an applicant to tell him his résumé is being reviewed, and that it will contact him if it considers him for a job.
Résumé overload isn't just a big-company problem. Job seekers often are surprised when they don't hear back from small businesses. These businesses rarely hire enough people to make an applicant-tracking system cost-effective, but even a one-time posting on a well-trafficked job board like Monster.com can garner hundreds of responses.
Only 19% of hiring managers at small companies look at a majority of the résumés they receive, and 47% say they review just a few, according to a recent survey by Information Strategies Inc., publisher of Your HR Digest, an online newsletter.
When Mr. Denton, the software programmer, sent his résumé to Google, Inc. and Walt Disney Co., he wasn't terribly surprised when he received nothing but an email acknowledgment, but he expected a more personal response from a small Reno company.
When he called to ask for an update on his application, he was told the company's vice president was in charge of hiring, and surmised that the executive was too busy to read through the submissions. "What I'm going to do is turn up on their doorstep," says Mr. Denton. "I really have nothing to lose."
— Rachel Emma Silverman contributed to this article.