De-de Mulligan has been a Hudson Job Search Advisor since 2013. She is an accomplished professional who owns a marketing agency in Stow, Ohio, and has been active in the digital space since 2009. She is passionate about helping jobseekers find their next career path and is considered by many to be an expert in LinkedIn strategy and implementation tactics.
Consider what You are Missing
LinkedIn has nearly 3 million visits per day, that’s 35 visits every second. A Jobvite survey of 2,135 adults found that 94% of recruiters use LinkedIn to source and vet candidates, while only 36% of job seekers are active on the site. In total, there are 665 million users today.
Six Keys to a Better Profile
Be an Active LinkedIn User
You know how millennials are always on their phones scrolling through Instagram and Facebook. Do you ever wonder why they can’t keep their eyes off their phone? Well, I’ll let you in on a little secret, IT’S CONTENT! People are continuously posting content for their followers, content that makes their profile relevant and popular. Start contributing to the LinkedIn feed regularly. Set yourself apart from the rest by posting short clips or by sharing industry tips. Do so in the “Start a Post” box at the top of the screen.
Optimize for New Opportunities
You have the ability to customize your search criteria on LinkedIn when looking for jobs. You can specify the industry you’re looking to get into, where the job is located, experience level, and even how many applicants the position has. By customizing your filters, you have narrowed your search down to jobs that actually interest you rather than wasting time with dead ends. You are essentially making your search easier and more worthwhile, thus saving hours combing through posts.
While you are getting the hang of things on LinkedIn, be sure to remember some of De-de’s Dos and Don’ts found below. These basic guidelines will help you look professional and desirable, well, a desirable employee.
There are new things under the “Jobs” section that all job seekers should explore including Salary, Resume Prep, and Interview Feedback. Be sure to check these out!